Wednesday, November 29, 2017

Rainwater harvesting with a difference


           It was raining the whole night. When I got up to open the main gate in my independent home at 4 am, I found the house surrounded by more than ankle deep water. I was worried that if the rain continued for a few more hours, water would enter my home as it had happened in the past.  Fortunately, when I came out at 6.30am the rain had stopped. There was only a slight drizzle. By 9.30 am all the water had drained out leaving behind  only the garbage which had floated  into the compound from the road which is at a slightly higher level than my home. 
 
 It was not so a few years ago when  even a couple of hours  of heavy rain would result water collecting and remaining  stagnant  around the house  for a few days . What has made the difference? Implementation of a simple  rain water harvesting idea  suggested by my   Engineer /Contractor friend who has been looking after all construction related activities in my home. 

Though we had implemented the traditional RWH system when I built the first floor of my house long ago, it had not made any difference to charging my open well  which had remained bone dry for almost a decade. This was before the RWH was made compulsory for every household  by  the AIADMK government in 1990s.  After the implementation of the scheme by all our neighbours, I  found the  open well getting recharged and we could start using its water even for our cooking and drinking needs.But the implementation of the new idea by my contractor friend has not only helped increase the water level in the well to its maximum potential ( water is now available at 10ft) at the end of the rainy season  but has also helped in getting the water collected around the house after a heavy rain drained out fast in a couple of hours   instead of the water stagnating for a few days.  
 
The idea given by the contractor  involved digging   holes on the concrete flooring surrounding the house and also on the long passage leading to our home. The holes were dug  every  six ft, covering the entire length and breadth of the concrete flooring.  PVC pipes,  2 meters  in length and 6’” in diameter were embedded in these  holes and filled up with gravel & sand. The top was kept open providing an opportunity for the collected water to percolate down to the earth. This simple procedure costing me a few thousand rupees has made a difference to our efforts in solving the water stagnating problem. The only maintenance required  is to clear any muck collected on top of the holes once a year, before the main monsoon season. 

Thanks to the availability of water through bore well which we had installed  three  decades ago and the clean water from the open well, we find that  we are not dependent on  the Corporation water at all. In fact,  we have temporarily  closed the connection discharging  water into our sump. In any case the water supply from the Corporation had always been erratic and not dependable forcing us to buy tanker water during emergencies in the past.

If similar systems are implemented by all the independent homes and apartment complexes  with concrete floorings  surrounding their homes , it should greatly  help in mitigating their  water related problems. The corporation could also consider implementing similar ideas , suitably modified to suit the ground realities, on  all the roads of the city.  It will,  I feel, help in preventing the copious rainfall  being wasted and running  away into the sea.  While the citizens could solve their water related problems  with simple RWH ideas themselves, the government  should implement all ideas to save as much water as possible running away into the sea.  Will they display the same political will that they displayed when they implemented the compulsory RWH  for all households  in the city more than  two decades ago?
This article appeared in the `Down Town` section of the Hindu on Friday,24th Nov.`17

Tuesday, November 21, 2017

S.K.Swamy- Chip of the old block



The India chapter of the International Advertising Association recently inducted Srinivasan K.Swamy, the chairman of R.K.Swamy Hansa group of companies into its Hall of fame “ For building stable and meaningful companies in all areas  of the communication business in India and abroad.” A well deserved recognition for a man who is well known for his multi tasking abilities and  his total commitment to whatever cause he takes up.
Sunder, as he is known among friends is the son of the legendary adman R.K.Swamy. Not only he is a chip of the old block but has excelled his father in terms of his achievements in the area of his business, professional bodies and social service which can be only described as `awesome`!

Since his father`s death he has been successfully steering the group  Companies  with interests in a range of Advertising  and Marketing Services  like Events, Activation, Marketing & Media Consultancy, Global Language Services and Public Relations; Social and Rural Sector Communications; Human Resources Communications; Healthcare Communications; Market Research etc  besides  Real Estate Development. The group with a revenue of over Rs 600 Crores  employs in excess of 2000 people. 

He  is the Past President  of Advertising Agencies Association of India (2004-07), All India Management Association (2008-09), The Madras Chamber of Commerce & Industry (2008-10), Confederation of Asian Advertising Agency Associations (2010-12), India Chapter of International Advertising Association (2012-16) and Advertising Standards Council of India (2016-17). Currently he serves as Senior Vice President, a World President-Elect position, of International Advertising Association which will see him  as the President  between 2018 & 2020. He is also Vice Chairman of Asian Federation of Advertising Associations and a Governing Council member of Audit Bureau of Circulations. 

His contribution to the advertising & marketing industry is noteworthy. He strived for, and ensured equal bi-lateral relations between the broadcaster body, Indian Broadcasting Foundation, and advertising agencies body, Advertising Agencies Association of India, and was the Chairman of this joint industry body IBF-AAAI for 8 years. He was the brain  behind the starting of Goafest, India’s largest advertising festival.
His involvement in Social service is equally impressive.   As President,  he is actively involved in running the 220-bed, multi-discipline, tertiary care Hindu Mission Hospital at Chennai catering to the urban poor and the surrounding rural areas.  As Chairman of Valluvar Gurukulam School Society, he is providing leadership to run three schools for 2800 poor students, primarily girls, whose parents have not entered the portals of any school.  He is also the Vice President of National Boys & Girls Education Society  and Chairman of Vidyadhanam & Annadhanam Trust  involved in imparting Vedic education as a residential programme.  He is also a Trustee in the Consumers Association of India and CONCERT. As a philanthropist, he supports many religious, educational and healthcare causes that he is involved in.

It is not surprising that his work is being  recognized by both industry and social bodies.  Advertising Club Madras presented him with the Distinguished  Service Award in 2016 which was  closely  followed  by the Life Time Achievement  Award from  Advertising  Agencies association of India.  It is interesting to note that more than two decades ago his father was the recipient of both these awards. Recently  he received the  Lifetime Achievement Award  from Rotary Club of Guindy . 

 An  industry veteran described Sundar  as the President on steroids. Yes, his nervous energy is as infectious as his booming laughter that precedes him everywhere. He exudes positive energy and he has the capability of diffusing the most delicate situation with his explosive laughter. I have worked with Sundar closely during our Adclub days and later as a Trustee of Consumers Association of India. And I can tell you that it is always a pleasure dealing with him. Inspite of his hectic life style, he always finds time to keep his commitments and help friends in need.

I am sure that Sundar who is in his early sixties will continue to win more laurels in the years to come!